Creative Direction

I take business’ problems and shape fresh experiences that help them show up powerfully among competitors. I approach the process through a blend of target audience research, current trends and technologies, and messaging that feels relevant and personal. QVC’s problem: consumers spending more time and money on social media than broadcast shows. My solution: curatedContinue reading “Creative Direction”

Print & Direct Mail Campaigns

In close collaboration with brand marketing & creative art & copy directors, I refined messaging strategies for the print & direct mail marketing program at QVC. See below for a few campaigns I’m especially proud to have executed. © Ellie Bleecker 2025. All Rights Reserved.

Product Marketing Campaigns

At QVC, I took the lead in messaging the business’ top sales priority for the day (Today’s Special Value) from an omni-channel approach. Read on to see a few campaigns I’m especially proud to have executed. © Ellie Bleecker 2025. All Rights Reserved.