Print & Direct Mail Campaigns

In close collaboration with brand marketing & creative art & copy directors, I refined messaging strategies for the print & direct mail marketing program at QVC. See below for a few campaigns I’m especially proud to have executed.

© Ellie Bleecker 2025. All Rights Reserved.

Product Marketing Campaigns

At QVC, I took the lead in messaging the business’ top sales priority for the day (Today’s Special Value) from an omni-channel approach. Read on to see a few campaigns I’m especially proud to have executed.

Homepage & Marketing Copy:
Raise the (Comfort) Bar
Get that extra level of support you crave with this 3″ mattress topper in your choice of size.
Ships Free | Machine-Washable Cover
Shop Now
 
Product Detail Page Copy:
Think of this Tempur-Pedic 3″ mattress topper as a refreshing upgrade for your mattress. Drink in the rejuvenation (nightly) with a machine-washable, cool-feeling cover and the plush-yet-adaptive foam that responds to your body for personalized comfort and support. From Tempur-Pedic.
Homepage & Marketing Copy
Prepare to Serve Looks 
You’ve got the perfect dress with this feels-good, fits-great midi that hits just right in every way.
Sizes XXS–5X Available
Shop Now
 
Product Detail Page Copy:
Get ready to rock every moment in this in-knit-to-win-it midi frock. From that puts-the-easy-in-breezy silhouette to roomy pockets to (major brownie points!) flirtatious flutter sleeves, this dress has it all: comfortable coverage, a flattering fit, and purposeful practicality. Welcome to your era of destressed dressing! (We’re so here for it.)
And this midi so much more than just an easy outfit option — it’s the epitome of feel-good fashion for every figure. Now that’s something worth twirling for. From Girl With Curves.
Homepage & Marketing Copy:
Hotel-Style Luxury
Double down on the nightly escape you deserve with an 11″ two-sided medium-plush mattress.
Choice of Mattress-Only or Set
Shop Now
 
Internet Selling Description:
You know it — we all do. The instant ahh feeling. The one you get when you fall back onto a hotel mattress after a long day…we’d give it five stars.
Treat yourself to that hotel-style luxury every night with this 11″ two-sided medium-plush Serta mattress-only or set that’s tested beyond industry standards. With an advanced system of foams and fluffy fibers, it’s designed to provide instant comfort. And it helps reduce the pressure points that can cause tossing and turning so you can sleep comfortably through the night.​ Plus, the ability to flip it over and use either side helps extend longevity well past its one-sided counterpart — and nobody likes losing sleep over a one-sided relationship. From Serta.
Homepage & Marketing Copy:
So Much You’ll Dig
This conveniently raised planter puts curb (& crop) appeal at your fingertips. How fab is that?
Shop Now
 
Product Detail Page Copy:
It’s time to reap what you sow: Juicy fruits, blooming flowers, veggies, and so much more. With cream-of-the-crop convenience, this raised planter is your ticket to easy-peasy plant parenting. It lifts the garden up to you, banishing worries of wandering weeds, crawlers, or aches from bending and digging.
Get your gardening off the ground with this easy-access planter that’s perfect for decks, porches, balconies, or smaller backyards. The opportunities that await you are endless (and effortless) — there’s so much you’ll dig. From Vegtrug.
Homepage & Marketing Copy:
Cozy Over Everything
This pullover (to gift or keep) brings warmth to wintertime fun—like fireside cuddles & snowy-day walks.
Sizes XS–3X Available
Shop Now
 
Product Detail Page Copy:
A whole lot of adventuring can happen when you’re cozy — and this Koolaburra by UGG pullover is cozy enough (and cute enough!) for all of it.
It’s your inspo for sitting fireside with friends, strolling through local tree farms, and being dazzled by twinkling lights. And it’s your inspo to take out your phone and snap a pic for your socials — because the best memories are made when you feel your best. From Koolaburra by UGG.
Homepage & Marketing Copy:
Whip Up Some Cheer…
Holiday prep is nearly here! Tackle all the tasty tasks thrown your way with this 6-qt stand mixer.
Choice of Color
Shop Now
 
Product Detail Page Copy:
You’re never short on sweet and savory inspo: Imagine braided loaves, lavishly studded with candies and fruit (multiplied times five), or triple batches of kid-frosted cutouts (let’s hope they last a day), or maybe it’s mega batches of mashed potatoes (for now and freezing for later).
Hungry yet? This KitchenAid Pro stand mixer is a mixing, kneading, whipping machine that can help make it all happen with a lift-style bowl that really shows its stuff when a recipe calls for a quick change of attachment (or two… or three…).
Plus, it comes with the indispensable Flex Edge beater, so you can cream the butter and sugar to that light and fluffy state without stopping for a spatula-scrape-down. And that pouring shield is a must – because flour flurries: it’s a real thing.
From KitchenAid.
Homepage & Marketing Copy:
All-Season Cozy
Mentally, you’re at the beach year-round with this cardi that kisses your skin with warmth.
Sizes XS–3X Available
Shop Now
 
Product Detail Page:
Take your style to the seashore, where seashells are abundant, a salty breeze wraps you in bliss, and the sunshine kisses your skin with warmth.
This seashore cardigan whisks you away in all-weather comfort with CozyChic Ultra Lite knit fabric that exudes breezy sophistication. The cascading open-front design washes over your figure for a refreshing (and flattering) fit — one you’ll find comfort in with each wear. And this forever layer stays gorgeous from one season to the next. So when the sun sets on summer, you’ll still feel cozy, chic, and kissed with warmth. From Barefoot Dreams.

© Ellie Bleecker 2025. All Rights Reserved.